12th Street
Brand Identity

The project that started it all … well, the first project of mine that ever had any real world clout, and a project that formed a number of firsts for the agency as well. Myself and the gang at MK21 were tasked with branding the recently renovated and re-established 12th Street Leisure Quarter in Milton Keynes (previously titled the Theatre District). The Theatre District was generally unregarded by the people of Milton Keynes. Once renovated and renamed, it became clear as daylight that 12th Street was in desperate need of a proper identity, and that’s what we gave them.

What I did
Logo, brand identity, style guide, motion graphics, tone of voice, asset creation, design for print, social media

Agency
MK21