CRACKD - The No-Egg Egg
Brand identity & Label design
Introducing The No-Egg Egg! CRACKD is a liquid egg replacement packaged in one handy (and beautifully branded) bottle! Equivalent to eight eggs, you can bust this bad boy out in the kitchen and revisit/reinvent some cracking kitchen classics, but only this time, you’ll be rocking a pea protein-based twist. Gnarly.
I had the unexpected pleasure of branding this bad boy, as well as designing the packaging and a bunch of other bits.
What I did
Logo, brand identity, style guide, motion graphics, tone of voice, label design, copywriting
Agency
MK21
CRACKD Conference film
A short while into Crackd’s evolution after hitting supermarket shelves, I was asked to create this motion graphic detailing a variety of achievements accomplished by the brand/product in its journey up until that point. This was created for a shareholders conference and so was only shared internally.
Also, if you fancy checking out the original brand instruction manual, you can do so by clicking on that underlined bit of text … also known as a hyperlink.