DODONI
Brand refresh & global packaging update
Moving away from the clichéd mosaic tiles and illustrations of Greek gods, DODONI’s new positioning focused on the real Greece evoking their warmth of hospitality, the spirit of ‘filoxenia’, dining as a social experience, and sharing. A way of life that is about sharing simple, indulgent experiences with those we care about. This window into one of the best parts of Greek life formed the backbone of a new global positioning and brand guidelines, global campaign, website, packaging and social strategy.
What I did
Packaging design, brand identity update, digital
Agency
Boldspace
This project, for me, began with creating a pitch deck offering ideas for multiple different potential new routes for the brand and the packaging of DODONI products. Once we’d won the work, we got to work on redefining the DODONI brand through a new brand guidelines document that would evolve alongside everything else that we’d create for them over the coming year.
As Senior Designer on the project, I was responsible for creating DODONI’s new brand guidelines and refreshing their visual identity. I was also responsible for giving the DODONI family of products a facelift that would bring the packaging into a new era. Updating colours, fonts, visual aesthetic, photography; not only for the packaging, but across all visual aspects of the brand. The ultimate goal was to retain the heritage and essence of the brand, but for a contemporary market and audience.
